For Creators Who Are More Popular On The App Snapchat Has Created A New Feature Called Spotlight Which Rewards Users For Creating And Sharing High Quality Short Form Video Content By Submitting A Video To Spotlight You Have The Chance To Get Featured On Snapchat S Spotlight Homepage Where Millions Of Users Can View Share And Engage With Your Content Snapscore Is Snapchat S Way Of Rewarding You With Points For Your Activities On The Platform Based On A Top Secret Equation Only Snapchat Really Knows Your Brand S Snapchat Score Is Based On The Number Of Snaps Received And Sent As Well As Snapchat Stories Activity Interactions And Video Views In The Discover Tab It S Prominently Displayed On Your Snapchat Profile And Visible To Anyone Who Follows Your Brand On The App Snapchat Offers A Fun And Engaging Way To Connect With Your Snapchat Community Through The Sharing Of Pictures Videos And Messages While It S Important Not To Focus Solely On Increasing Your Snapchat Score A Higher Score Can Be A Satisfying Way To Track Your Activity On The App And Stay Engaged With Your Followers By Sending And Receiving Snaps Using Different Types Of Snaps And Maintaining A Consistent Presence On The App You Can Watch Your Score Rise Over Time The Real Benefits Of Using Snapchat Come From The Connections And Relationships You Build Through Sharing Content With Others Unlike Other Social Platforms Where The Like Feature Is Used To Indicate How Many People Have Engaged With A Particular Post Or Piece Of Content Your Popularity On Snapchat Is Based On Your Snapscore What Makes Your Snapscore Go Up Basically The More You Interact With Others The Higher Your Snapscore Will Be Snapchat Stories Are Another Great Way To Increase Your Snapscore While Also Engaging With Your Customers And Followers By Consistently Posting Interesting And Engaging Content To Your Story You Ll Attract More Views And Engagement Which Can Lead To A Higher Score Snapchat Offers A Fun And Engaging Way To Connect With Your Snapchat Community Through The Sharing Of Pictures Videos And Messages While It S Important Not To Focus Solely On Increasing Your Snapchat Score A Higher Score Can Be A Satisfying Way To Track Your Activity On The App And Stay Engaged With Your Followers By Sending And Receiving Snaps Using Different Types Of Snaps And Maintaining A Consistent Presence On The App You Can Watch Your Score Rise Over Time The Real Benefits Of Using Snapchat Come From The Connections And Relationships You Build Through Sharing Content With Others